Be the Answer When Your Customers Ask AI
A growing share of buying research now happens in a chat window, and it never reaches your website. If ChatGPT or Perplexity does not know who you are, you are not in the shortlist. Generative engine optimisation is how you get into it.
AI SEO and GEO at Nakh Marketing
A growing share of buying research now happens in a chat window, and it never reaches your website. If ChatGPT or Perplexity does not know who you are, you are not in the shortlist. Generative engine optimisation is how you get into it.
Google is no longer the only front door
Somebody asks an assistant to recommend a dentist in Dwarka, or the best solar installer near them, or which migration consultant to trust. The model answers with three names and a summary. No results page, no ten blue links, and no chance to bid your way in.
Those answers are assembled from what the model can find and verify about you: consistent facts across the web, structured data it can parse, content written to be quoted, and third party sources that corroborate your claims. Every one of those can be worked on deliberately.
It is early work with a long payoff. Foundations can be picked up within weeks, consistent naming in answers usually takes 3 to 6 months, and citation share that competitors struggle to displace takes the same full year that classic SEO does.
Built on evidence, not opinion
Every recommendation is traceable to something you can see: real search demand, competitor gaps, on site behaviour and the numbers coming out of your own account.
Four workstreams that get you into AI answers
Entity and schema work
Making it unambiguous who you are, what you do and where you do it. Organisation, LocalBusiness, Service, Person, FAQ and Product schema, plus consistent naming and details everywhere you appear.
Citation worthy content
Models quote content that answers a question cleanly in a single paragraph. That means direct answers, real numbers, clear definitions and a structure a machine can lift, rather than two thousand words circling the point.
Third party corroboration
Assistants weigh what others say about you far more heavily than what you say about yourself. Directories, industry listings, review platforms, press and comparison sites all feed the answer.
AI visibility tracking
Monthly prompt testing across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews for the questions your customers actually ask, so you can see whether the work is landing.
Everything our AI SEO and GEO service includes
- ✓ AI visibility baseline across five engines
- ✓ Prompt set built from real buyer questions
- ✓ Entity audit and disambiguation
- ✓ Full structured data implementation
- ✓ Knowledge panel and Wikidata work
- ✓ Answer led content briefs and publishing
- ✓ FAQ and definition blocks per service
- ✓ Citation and directory consistency
- ✓ Review volume and response strategy
- ✓ Crawler access and llms.txt review
- ✓ Competitor AI share of voice
- ✓ Monthly citation tracking report
AI visibility moves to a different rhythm than Google, but it is not a shortcut. Entity, schema and crawler fixes can be picked up within a few weeks. Being named consistently in answers usually takes 3 to 6 months of corroboration and content. Durable citation share, the kind a competitor cannot dislodge in a quarter, takes the same full year of consistent work that classic SEO does. Starting now is cheaper than starting once your category is crowded.
Exactly what lands each month
Every item in the scope above has an owner, a cadence and a line in your monthly report.
How an AI SEO engagement runs
Baseline
We test the questions your customers ask across five engines and record who currently gets named. Usually it is not you, and that is the number we measure everything against.
Foundations
Schema, entity consistency and crawler access. Assistants cannot cite what they cannot parse or verify.
Answer content
Pages and blocks written to be quoted, plus the third party corroboration that makes a model confident enough to name you out loud.
Track and iterate
Monthly retesting of the same prompt set, so you watch citation share move rather than taking our word for it.
A cadence that compounds instead of resetting
A fixed monthly rhythm, every task logged against the roadmap, and budget moved towards whatever is producing the lowest cost per acquisition.
Industries we do this for
AI search optimisation from Dwarka, for India and beyond
Local questions are where assistants are weakest and where the opportunity is largest. Very few businesses in Delhi NCR have done any of this work, so the cost of becoming the named recommendation in your category is lower right now than it will ever be again. We run the same programme for clients in India and Australia.
Local knowledge that changes the outcome
We work from Sector 22, Dwarka. We know how people here search, which localities actually convert, and what a genuinely competitive local result looks like.
Frequently asked questions
It overlaps but it is not the same. Traditional SEO optimises for a ranked list of links. Generative engine optimisation targets being named inside a synthesised answer, which depends more on entity clarity, structured data, quotable phrasing and third party corroboration than on classic ranking factors. Good SEO is the foundation, not the whole job.
Foundations such as schema and entity consistency can be picked up within weeks. Being named regularly in answers usually takes 3 to 6 months, because models need corroboration from sources they already trust. Durable citation share takes a full year, the same honest curve as conventional SEO.
Not directly, and anyone claiming to control model output is selling you something. What you can influence is the evidence the model draws on: the structured data on your site, the consistency of your details across the web, whether your content answers questions in a quotable way, and what third parties say about you. That is a real and measurable lever.
We build a fixed set of prompts from the questions your customers ask, test them across five engines at the start, then retest the same set every month. You see whether you are being named, how you are described, and which competitors are named instead of you.
It is early, which is precisely the argument for doing it. The businesses that get cited first tend to keep getting cited, and the work also improves conventional SEO. Waiting until it is obvious means paying more for a much harder fight.
You are ahead, because strong SEO covers a lot of the foundations. What is usually missing is entity disambiguation, answer shaped content blocks and deliberate third party corroboration. An audit will tell you how big the gap is before you commit to anything.
Find out if AI recommends you
We review your website, organic search visibility, Google and Meta Ads accounts and your Google Business Profile, then show you where qualified enquiries are being lost and what to prioritise first.