Social Media Handling With an Actual Strategy Behind It
Posting three times a week is not a social media strategy, it is a chore list. We build a calendar around what your customers care about, produce content that suits each platform, and manage the replies that turn followers into enquiries.
Social Media at Nakh Marketing
Posting three times a week is not a social media strategy, it is a chore list. We build a calendar around what your customers care about, produce content that suits each platform, and manage the replies that turn followers into enquiries.
Most business social accounts are a graveyard of offers
Every post is a discount, a festival greeting or a stock photo with the logo in the corner. Engagement sits near zero, so the business concludes that social does not work and quietly stops. The content was the problem, not the channel.
People follow businesses that teach them something, show them the work, or make them laugh. We build the calendar around those three, then place the offers where they will actually be seen, because by then the account has earned some attention.
Social also rewards patience. The first month is planning and positioning. Consistency starts lifting reach in months two and three, and steady enquiries usually arrive between months four and six.
Built on evidence, not opinion
Every recommendation is traceable to something you can see: real search demand, competitor gaps, on site behaviour and the numbers coming out of your own account.
The platforms worth your time, and why
Where local discovery happens for consumer businesses. Reels for reach, carousels for saves, stories for the everyday proof that you exist and do good work, with location and hashtag strategy tuned for Delhi NCR.
Still the strongest platform for local service businesses and for anyone over thirty five. Community groups, reviews, events, and a page that reassures people you are real before they call.
Where B2B conversations actually start. Founder led posting, company page management, and content that positions you as the obvious call rather than a cold outreach target.
Reels and short video
The format that decides reach on every platform now. Shot, edited, captioned and cut to the right aspect ratio for each placement, rather than reposted sideways.
Everything our social media handling includes
- ✓ Channel and competitor audit
- ✓ Monthly content calendar for approval
- ✓ Graphic design for every post
- ✓ Reels and short video editing
- ✓ Caption and hashtag copywriting
- ✓ Scheduling and publishing
- ✓ Story sequences and highlights
- ✓ Community management and replies
- ✓ Review response handling
- ✓ Profile and bio optimisation
- ✓ Paid boosting recommendations
- ✓ Monthly reporting on reach and enquiries
Social rewards consistency more than budget. Month 1 is audit, positioning and the first calendar. Months 2 and 3 are where regular publishing starts lifting reach and saves. Meaningful follower growth and steady enquiries usually appear between months 4 and 6, and genuine brand recall in your area builds across a full year. Anyone promising viral growth in week two is describing luck, not a plan.
Exactly what lands each month
Every item in the scope above has an owner, a cadence and a line in your monthly report.
How social handling runs month to month
Audit and positioning
We review your channels and your competitors, then agree the three or four content pillars that are genuinely worth owning.
Calendar
A month of content planned and sent to you for approval, so nothing goes live that you have not seen and signed off.
Produce and publish
Design, video editing, copywriting and scheduling. You approve once and we handle the rest of the month.
Engage and report
Comments and messages answered daily, then a monthly report on what earned reach, what earned saves and what earned enquiries.
A cadence that compounds instead of resetting
A fixed monthly rhythm, every task logged against the roadmap, and budget moved towards whatever is producing the lowest cost per acquisition.
Industries we do this for
Growing a local audience in Dwarka and Delhi
A local following is worth far more than a large one. We use location tags, neighbourhood content and Delhi specific posting times so your reach lands with people who could actually walk into your business, rather than accounts on the other side of the country who will never convert.
Local knowledge that changes the outcome
We work from Sector 22, Dwarka. We know how people here search, which localities actually convert, and what a genuinely competitive local result looks like.
Frequently asked questions
Give it four to six months of consistent publishing. The first month is planning and positioning, months two and three build reach and saves as the algorithm learns who your content suits, and months four to six are where DMs and enquiries become predictable. Brand recall in your own neighbourhood takes about a year, and it is worth every month of it.
Usually twelve to twenty pieces depending on the plan and the mix of video to static. We would rather publish eight things worth watching than twenty nobody finishes, so the number moves with what the strategy actually needs.
Both models work. Most clients send raw footage and photos from the business and we handle direction, editing and design. We can also arrange a shoot day, which is usually the better option for a launch, a new location or a refresh.
Yes. Community management is included, with agreed response guidelines so we know what to answer directly and what to route to you. Anything that looks like an enquiry reaches you the same day.
Organic builds trust and gives you a library of proven creative. Paid puts that creative in front of people who do not follow you yet. For most local businesses a small boosting budget on top of organic outperforms either one on its own.
Only where it genuinely fits. A generic festival graphic with your logo on it earns nothing and costs you a slot in the calendar. If there is a real reason for your business to speak, we will make it good.
Reach and saves in the early months, because they show the content is landing. Profile visits, website clicks, DMs and enquiries from month four onwards, because by then the account should be doing commercial work rather than just existing.
Get a free review of your social channels
We review your website, organic search visibility, Google and Meta Ads accounts and your Google Business Profile, then show you where qualified enquiries are being lost and what to prioritise first.