Google Ads and Meta Ads Managed Against Your Cost Per Lead
Paid media is the only channel that can produce enquiries in a fortnight. It is also the fastest way to burn a budget. We run Google and Meta against one number that matters to you, then cut whatever is not earning its place.
Most accounts leak money in the same three places
Broad match keywords with no negative list, so you pay for searches that were never going to convert. Conversion tracking that counts page views instead of enquiries, so the algorithm optimises toward nothing. And a single campaign carrying twelve unrelated services, so budget flows to whichever one is cheapest rather than whichever one is profitable.
The first thing we do is find those leaks in your existing account. Often the audit alone pays for the first month, because stopping waste is faster than finding growth.
The four campaign types that actually move a small business
Google Search Ads
Intent at its purest. Someone types what they need and you appear. Tight ad groups matched to single intents, negatives reviewed weekly, and landing pages that match the promise in the ad.
Performance Max and Shopping
For stores and multi product businesses. Feed optimisation first, because Shopping performance is decided in the product data long before it is decided in the bidding.
Meta Ads on Facebook and Instagram
For demand you have to create rather than capture. Creative tested in volume, audiences built from your own customer data, and lead forms that do not collect junk.
Remarketing and retention
The cheapest enquiries you will ever buy. Sequenced messaging to people who already visited, split by what they looked at and how close they came to converting.
Everything our paid media management includes
- ✓ Full account and conversion tracking audit
- ✓ Campaign and ad group restructure
- ✓ Keyword and negative keyword research
- ✓ Ad copy written and split tested
- ✓ Creative direction for Meta placements
- ✓ Conversion tracking rebuilt properly
- ✓ Landing page recommendations
- ✓ Weekly search term and placement review
- ✓ Bid strategy and budget pacing
- ✓ Audience and lookalike builds
- ✓ Competitor ad monitoring
- ✓ Monthly reporting on cost per lead
Management usually runs 15,000 to 35,000 rupees a month depending on the number of channels and the complexity of the account. That is separate from your ad spend, which always goes directly to Google or Meta from your own card.
How we run paid media
Account audit
We look at your existing spend, search terms and tracking before we touch a bid. Usually the biggest win is switching something off.
Tracking first
If conversions are not measured correctly, nothing after this step is real. We fix tracking before we scale.
Launch and learn
New structure live, creative and copy tested in parallel, budget deliberately capped while we gather signal.
Scale what pays
Budget follows profitable intent. Losing keywords, placements and creatives are cut, not tolerated.
Industries we do this for
Paid media for Dwarka, Delhi NCR and beyond
Local service campaigns need tight geo targeting, honest radius settings and call tracking that tells you which keyword rang the phone. We manage accounts for businesses across Dwarka, South West Delhi, Gurugram and Noida, plus clients in Australia running in a completely different market and currency.
Frequently asked questions
For a single location service business in Delhi, around 25,000 to 30,000 rupees a month of ad spend is enough to gather real signal on Google Search. Below that you can still get enquiries, but the data comes in too slowly to optimise properly. Meta can start lower because impressions are cheaper.
You do, always. We work inside your accounts with agency access. If we part ways you keep every campaign, every audience and the entire performance history. Agencies that build campaigns in their own account are protecting themselves, not you.
No. We charge a flat monthly management fee. A percentage model rewards an agency for spending more of your money, which is exactly the wrong incentive.
Search campaigns often produce the first enquiries within two weeks of launch. The first month is about gathering data and cutting waste, so cost per lead usually improves noticeably in month two and three rather than on day one.
Usually yes, and it is often cheaper than starting over because the conversion history has value. The audit tells us whether the account is salvageable or whether the structure is beyond repair.
Get a free audit of your ad account
We review your website, SEO, Google and Meta ads and local presence, then show you exactly where the leads are leaking.