Google Ads and Meta Ads Managed Against Your Cost Per Lead
Paid media is the only channel that can produce enquiries in a fortnight. It is also the fastest way to burn a budget. We run Google and Meta against one number that matters to you, then cut whatever is not earning its place.
Google & Meta Ads at Nakh Marketing
Paid media is the only channel that can produce enquiries in a fortnight. It is also the fastest way to burn a budget. We run Google and Meta against one number that matters to you, then cut whatever is not earning its place.
Most accounts leak money in the same three places
Broad match keywords with no negative list, so you pay for searches that were never going to convert. Conversion tracking that counts page views instead of enquiries, so the algorithm optimises towards nothing. And one campaign carrying twelve unrelated services, so budget flows to whichever is cheapest rather than whichever is profitable.
The first thing we do is find those leaks inside your existing account. Very often the audit alone pays for the first month, because stopping waste is faster and more certain than finding growth.
Paid media is also the right partner for SEO. Ads bring enquiries now while search visibility compounds quietly in the background, which is exactly what makes a twelve month SEO plan comfortable to sit through.
Built on evidence, not opinion
Every recommendation is traceable to something you can see: real search demand, competitor gaps, on site behaviour and the numbers coming out of your own account.
The four campaign types that actually move a small business
Google Search Ads
Intent at its purest. Someone types what they need and you appear. Tight ad groups matched to single intents, negatives reviewed weekly, and landing pages that keep the promise the ad made.
Performance Max and Shopping
For stores and multi product businesses. Feed optimisation comes first, because Shopping performance is decided in the product data long before it is decided in the bidding.
Meta Ads on Facebook and Instagram
For demand you have to create rather than capture. Creative tested in volume, audiences built from your own customer data, and lead forms tuned so you stop collecting junk.
Remarketing and retention
The cheapest enquiries you will ever buy. Sequenced messaging to people who already visited, split by what they looked at and how close they came to converting.
Everything our paid media management includes
- ✓ Full account and conversion tracking audit
- ✓ Campaign and ad group restructure
- ✓ Keyword and negative keyword research
- ✓ Ad copy written and split tested
- ✓ Creative direction for Meta placements
- ✓ Conversion tracking rebuilt properly
- ✓ Landing page recommendations
- ✓ Weekly search term and placement review
- ✓ Bid strategy and budget pacing
- ✓ Audience and lookalike builds
- ✓ Competitor ad monitoring
- ✓ Monthly reporting on cost per lead
Paid media is the fast channel, but it is not instant. Expect the first enquiries within roughly two weeks of launch, a much clearer cost per lead by the end of month two, and stable, predictable performance from month three once the platforms have enough conversion data to optimise against. Most clients run ads alongside SEO so there are leads today and compounding visibility a year from now.
Exactly what lands each month
Every item in the scope above has an owner, a cadence and a line in your monthly report.
How we run paid media
Account audit
We study your existing spend, search terms and tracking before touching a single bid. Very often the biggest early win is switching something off.
Tracking first
If conversions are not measured correctly then nothing after this step is real. Tracking gets rebuilt before anything gets scaled.
Launch and learn
New structure live, copy and creative tested in parallel, budget deliberately capped while we gather clean signal.
Scale what pays
Budget follows profitable intent. Losing keywords, placements and creatives are cut rather than tolerated, and the winners get room to run.
A cadence that compounds instead of resetting
A fixed monthly rhythm, every task logged against the roadmap, and budget moved towards whatever is producing the lowest cost per acquisition.
Industries we do this for
Paid media for Dwarka, Delhi NCR and beyond
Local service campaigns need tight geo targeting, honest radius settings and call tracking that tells you which keyword rang the phone. We manage accounts for businesses across Dwarka, South West Delhi, Gurugram and Noida, plus clients in Australia running in a completely different market and currency.
Local knowledge that changes the outcome
We work from Sector 22, Dwarka. We know how people here search, which localities actually convert, and what a genuinely competitive local result looks like.
Frequently asked questions
Search campaigns often produce the first enquiries within two weeks of launch. The first month is mostly about gathering clean data and cutting waste, so cost per lead usually improves noticeably in months two and three rather than on day one. Anyone promising a flood of cheap leads in week one has not looked at your market.
Enough to gather signal, which depends entirely on how competitive your keywords are and how many enquiries you need each month. We work that out during the audit using real cost per click data for your services in Delhi NCR, then recommend a sensible floor rather than guessing. Below that floor the data arrives too slowly to optimise, which wastes more than it saves.
For most businesses, yes. SEO takes 6 to 9 months to produce genuine traction and a full year to reach its strongest positions. Ads fill that gap with enquiries from week two, and the search term data they generate makes the SEO plan sharper. As organic rankings mature, many clients reduce paid spend or move it towards reaching new audiences.
You do, always. We work inside your accounts with agency access. If we part ways you keep every campaign, every audience and the entire performance history. Agencies that build campaigns inside their own account are protecting themselves, not you.
No. We charge a flat monthly management fee agreed after the audit. A percentage model rewards an agency for spending more of your money, which is exactly the wrong incentive to build a relationship on.
Usually yes, and it is often the better option because the conversion history has real value. The audit tells us whether the account is salvageable or whether the structure is beyond repair, and we will say which one it is plainly.
Enquiries, cost per enquiry, which campaigns and search terms produced them, what we changed and why, and what happens next month. Impressions and click through rate appear as supporting detail, never as the headline.
Get a free audit of your ad account
We review your website, organic search visibility, Google and Meta Ads accounts and your Google Business Profile, then show you where qualified enquiries are being lost and what to prioritise first.